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Neil Gridley
Jun 5, 20234 min read
Uncovering New Value
Now this may sound obvious. But what people value more they will be prepared to pay more for. …. But it’s not quite that simple. Other...
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Neil Gridley
Jan 22, 20214 min read
Are you ready to license your brand
Designers Yasushi Kusume and Neil Gridley have helped lead design and brand management for the likes of Philips, Electrolux and Tesco....
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Neil Gridley
Jun 7, 20203 min read
How to make people fall in love with your Brand
How to make people fall in love with your Brand. Originally published on the Design Council Website in 2016. Designers Yasushi Kusume and...
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Neil Gridley
Jun 6, 20203 min read
A lesson from lockdown
Throughout this terrible pandemic and lockdown, I found myself going through the ‘emotional cycle of change’. At first denial that this...
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