Last week I was interviewed on the role of creativity in business. It was a thought-provoking discussion - here are a few themes that came up.   The role of creativity, design and innovation are truly intertwined – to recall Sir George Cox’s quote from his review: “Creativity is the generation of new ideas, Innovation is the successful exploitation of new ideas, design links the two, it shapes ideas to become practical and attractive propositions for users or customers".  How

Now this may sound obvious. But what people value more they will be prepared to pay more for. …. But it’s not quite that simple. Other...

Designers Yasushi Kusume and Neil Gridley have helped lead design and brand management for the likes of Philips, Electrolux and Tesco....

How to make people fall in love with your Brand. Originally published on the Design Council Website in 2016. Designers Yasushi Kusume and...

Throughout this terrible pandemic and lockdown, I found myself going through the ‘emotional cycle of change’. At first denial that this...