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Recent Projects.
A horizon 2 project that explored the future of sleep based on emerging behaviours and needs in USA, EU and ASIA. We developed and tested a range of exciting new propositions that will transform the IKEA offer.
Helping this University of Nottingham Additive Manufacturing spin-out to define a prioritised range of propositions and market development roadmap based on novel material & 3D printing methods.
A horizon 1 project that explored the emerging and future needs of customers in USA, EU and ASIA in relation to after sales service and support. We developed a range of new propositions and defined a transformative 3 stage ‘strategic roadmap’ for IKEA.
This project explored current and future needs of small space city living based on research in Tokyo, London & New York. We defined a number of new ‘value spaces’ and a follow-up project is developing over 40 new products focussed on one breakthrough proposition.
A global design conference and toolkit to support the 3M CDO and global design team to explore, define and produce the 3M brand experience with meaning, authenticity and impact.
Leading a programme of Design Council cross industry stakeholder workshops to develop the framework for the future of network rail smaller stations and transport hubs.