Helping this University of Nottingham Additive Manufacturing spin-out to define a prioritised range of propositions and market development roadmap based on novel material & 3D printing methods.
A horizon 1 project that explored the emerging and future needs of customers in USA, EU and ASIA in relation to after sales service and support. We developed a range of new propositions and defined a transformative 3 stage ‘strategic roadmap’ for IKEA.
This project explored current and future needs of small space city living based on research in Tokyo, London & New York. We defined a number of new ‘value spaces’ and a follow-up project is developing over 40 new products focussed on one breakthrough proposition.